Island beef industry benefits from new marketing initiatives

Title

Abstract

Interviews Kenneth MacEachern of PEI Cattlemen's Association and Scott Drake owner of Steerman's Quality Meats about recent marketing initiatives created by Atlantic Beef Products plant in Albany. Both men agree that the plant's recent Island View Farms branding project which partners with Sobeys, Foodland, and Co-op stores is an step in the right direction to promoting Island beef in new markets. [Part of Agriculture Awareness 2016, a supplement to Island Farmer. Includes a photograph of Scott Drake.]

Date

2016-10-26

Issue

13

Title	Island beef industry benefits from new marketing initiatives
Authors	S. MacKenzie
Abstract	Interviews Kenneth MacEachern of PEI Cattlemen's Association and Scott Drake owner of Steerman's Quality Meats about recent marketing initiatives created by Atlantic Beef Products plant in Albany. Both men agree that the plant's recent Island View Farms branding project which partners with Sobeys, Foodland, and Co-op stores is an step in the right direction to promoting Island beef in new markets. [Part of Agriculture Awareness 2016, a supplement to Island Farmer. Includes a photograph of Scott Drake.]
Journal	Island farmer
Date	2016-10-26
Volume	43
Issue	13
ISSN	0823-7735