Revitalizing PEI potatoes packaging

Title

Abstract

A new packaging project is underway for 2014. Two main components of the project are: (1) Create a universal brand icon that can be incorporated into a private label or current packer design that would have an instant connection back to PEI Potatoes; (2) Develop a new brand identity and packaging design for PEI Potatoes that provides a strong foundation and focal point for the new PEI brand identity, and effectively communicates the essence of the brand DNA.

Date

July 2014

Issue

4

Title	Revitalizing PEI potatoes packaging
Authors	K. Mills
Abstract	A new packaging project is underway for 2014. Two main components of the project are: (1) Create a universal brand icon that can be incorporated into a private label or current packer design that would have an instant connection back to PEI Potatoes; (2) Develop a new brand identity and packaging design for PEI Potatoes that provides a strong foundation and focal point for the new PEI brand identity, and effectively communicates the essence of the brand DNA.
Journal	Prince Edward Island potato news.
Date	July 2014
Volume	15
Issue	4
Note	***unscanned