Lobster trap | Library Docs

Title

Lobster trap

Abstract

Difficulties in lobster and mussel sales are discussed. More specifically, the Mussel Industry Council launched a generic marketing campaign to boost consumption of Canadian mussels across North America, 80% of which are grown in Prince Edward Island. "Discover Mussels," the five-year campaign, saw a 25% increase in mussel sales in PEI and an increase in the shore price of 15%.

Date

September 2014

Issue

5

Note

***unscanned

Title	Lobster trap
Authors	Q. Casey
Abstract	Difficulties in lobster and mussel sales are discussed. More specifically, the Mussel Industry Council launched a generic marketing campaign to boost consumption of Canadian mussels across North America, 80% of which are grown in Prince Edward Island. "Discover Mussels," the five-year campaign, saw a 25% increase in mussel sales in PEI and an increase in the shore price of 15%.
Journal	Saltscapes : Canada's east coast magazine
Date	September 2014
Volume	15
Issue	5
ISSN	1492-3351
Note	***unscanned