Professor urges livestock producers to become involved in animal welfare debate

Title

Abstract

University of Guelph Professor Michael von Massow encourages farmers to become involved in the animal welfare debate. His lecture sponsored by the PEI Federation of Agriculture attracted producers, government officials and consumers. He supervised a survey in conjunction with Tim Horton's which showed 40% of consumers indicated that if they had more information on how an animal was raised, it would make a difference in their shopping habits. If producers do not talk about this issue others will fill the void He gave reasons why it is important why consumers hear from farmers

Date

2014-04-02

Issue

52

Title	Professor urges livestock producers to become involved in animal welfare debate
Authors	A. Walker
Abstract	University of Guelph Professor Michael von Massow encourages farmers to become involved in the animal welfare debate. His lecture sponsored by the PEI Federation of Agriculture attracted producers, government officials and consumers. He supervised a survey in conjunction with Tim Horton's which showed 40% of consumers indicated that if they had more information on how an animal was raised, it would make a difference in their shopping habits. If producers do not talk about this issue others will fill the void He gave reasons why it is important why consumers hear from farmers
Journal	Island farmer
Date	2014-04-02
Volume	40
Issue	52
ISSN	0823-7735